Google now discounts all reciprocal links

No Comments

For a long time,  reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."

Acerca de esteblog

Somos una empresa de marketing digital con un enfoque en ayudar a nuestros clientes a lograr grandes resultados a través de varias áreas claves.

Solicita un presupuesto

Ofrecemos servicios profesiones, que ayudan a aumentar el posicionamiento de su marca de una forma orgánica con el fin de competir dentro del ecosistema digital y las comunidades interesadas en sus productos.

¡Subscribete al newsletter!

Campos marcados con * son requeridos

More from our blog

See all posts